Bright, simple and eye-catching, the character is aided by a helping hand from the NHS to overcome their personal challenges to reach the services they need.
Designed to create awareness of the NHS’s Healthpoint service, the campaign was rolled out online and across print and digital billboards, with the animation being used online and edited for broadcast on television.
I worked with the NHS to help create a concept and visuals that could be understood and empathised with by a wide audience. I then developed these concepts through scripting to animation and the final range of deliverables.
