Stockport Fostering Agency were keen to raise awareness of the importance of fostering and the support available to foster carers and their families.
With limited time and budget I made a short animated advert designed to be simple, bright and friendly, to inspire potential foster carers.
The advert was broadcast on ITV and proved to be the client's most successful to date. The increased interest and fostering applications quickly led to fostering service adopting the image as their brand identity.
An intensive print and promotion campaign followed. Variations on the initial design spearheaded ‘Fostering Fortnight’, for which I developed tailored assets for cinema, press, buses, ATMs, balloons and billboards to reach as wide an audience as possible.
